THE DIARY 05: IT TAKES TWO – Fashion Collaborations
At this point, when Balenciaga has collaborated with The Simpsons and Balmain has created a whole collection inspired by Barbie- triggering that craze known as “Barbiecore” – one would assume the trend might be starting to lose some steam. Think again. Crisscrossing between the most disparate fashion brands and names in lifestyle continues, responding, perhaps, to a cultural moment where high and low, elitist and democratic, couture and urban, traditional and revolutionary, and expensive and not so much go hand in hand to build not only a business and marketing joint venture, but also a surprising and exciting conversation.
Balmain Barbie courtesy of Mattel
Bottega Veneta announced the launch of its Strand Book Tote, a bag designed in collaboration with the legendary New York bookstore - a city cultural icon - that is sold exclusively at the brand’s store in SoHo and online at prices up to US $3,114.00. Japanese giant Uniqlo has been incredibly successful doing collaborations with everyone from Madonna to Comme des Garcons and Versace. Its recent collection by Marni sold out within minutes online. Zara, the popular Spanish mass brand, recreated 25 pieces from Narciso Rodriguez’ archives, bringing the late Carolyn Bessete Kennedy’s favorite designer to a whole new generation of customers. Birkenstock is working with Manolo Blahnik; Reebok with Maison Margiela; Nike with Jacquemus; Loewe with Paula Ibiza; Adidas with Prada and Gucci; Burberry with skate-cult brand Supreme; Disney with Givenchy; Nike with Louis Vuitton and Fendi with Versace in a line called, of course, Fendace. Here at the TCA we believe in collaboration as a way to nurture and expand creative thinking and keep the dialogue going. This trend is combustive in all good ways – we are curious about who’s next!
Bottega Veneta x Strand Bookstore courtesy of Bottega Veneta
Manolo Blahnik for Birkenstock courtesy of WWW.com, Manolo Blahnik and Birkenstock Team on Collection
Gucci x Adidas courtesy of Gucci
Loewe x Paula Ibiza via Instagram
Maison Margiela x Reebok courtesy of Maison Margiela
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Here at the TCA we believe in collaboration as a way to nurture and expand creative thinking and keep the dialogue going. This trend is combustive in all good ways – We are curious about who’s next!
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